Process

GRAPHIC DESIGN PROCESS

CONTACT ME

First things first. Send me an e-mail, call me or text me and tell me a little bit about your business and what you are looking for. I will get back to you with a quote and a projected timeline. This is totally FREE and I am happy to answer all of your questions and concerns about your project. After the details of the project are finalized and agreed upon I take a deposit for the project (usually 50% down) to begin.

 

RESEARCH + CREATIVE DIRECTION

You will receive a questionnaire to fill out with all of your business details and goals. I research designs that have been successful in present and past styles and trends that relate to your industry and company. I learn about trends not for their own sake but rather to be aware of them: longevity in branding is key. During this process, I put together a brand board on Pinterest in order to get a clear direction before any designs are created. You are invited to collaborate on the board, heart and re-pin your favorites. Together, we collaborate on the look & feel your logo will have and when we are done we have a clear design direction to go in.

 

DESIGN + CREATION

I create design concepts based on our chat & research. I revise and improve the design based on your comments and requests for changes. Completing the final design or designs also includes creating in the proper format. The project might need to be completed in a print-ready file for print publication, for example, or as a JPEG for inclusion on a website. During the creation phase, I take steps to ensure that specifications for production are taken into consideration.

I DELIVER. YOU CELEBRATE.

Once the design or designs have been approved by you, I send you the completed files. If you got a logo design, it can be used on your branding, marketing collateral, printed items, website, and everywhere! You receive the original Vector, Illustrator and EPS files for the logo. These files are scalable to any size, large or small.

5 PHASE WEBSITE PROCESS

This applies to all fully customized WordPress sites

CONTACT ME

First things first. Send me an e-mail, call me or text me and tell me a little bit about your business and what you are looking for. I will get back to you with a quote and a projected timeline. This is totally FREE and I am happy to answer all of your questions and concerns about your project. After the details of the project are finalized and agreed upon I take a deposit for the project (usually 50% down) to begin.

 

DISCOVERY PROCESS

I feel it is a critical step to chat with my clients first.  When I first meet with you, I have a lot of questions. These questions are designed to not only figure out your company style preferences, but also to get to the heart of what it is you need your website to communicate to your past, present and future clients.

 

STRATEGIC ANALYSIS & PLANNING // EXPLORE DESIGN APPROACH

I review all of the content gathered from our initial meeting.  I do extensive research on current web design trends, target market and the competition. Once I have gathered all the necessary information, I begin planning for the architecture of the site. I analyze any unique needs, and we implement accepted best practices to ensure that the website design has a consistent and logical flow. This is a critical step. It is in the planning phase where the usability and the design goals of the website are mapped out. After this is completed and the direction is nailed down, I begin the design process.

FINALIZE & PRESENT DESIGNS

I will create a unique design approach for the new website. The design will consist of  layouts in desktop and mobile format. I choose the most significant pages to design and these will lay the foundation for all the other content, media, navigation and pages within the site. Since the web design process is a collaborative one, I welcome feedback from you as we hone in on the final design. Most websites go through an evolution during this process as we gather this feedback and use it to improve the overall design to meet our clients’ needs. I provide expert advice to my clients if we feel something you are asking for is not in the best interest of the project and your business. This includes 1 round of requested changes. I receive approval from you for the website design.

DEVELOPMENT & IMPLEMENTATION

This is where everything comes together and the real magic starts to happen. I begin building the website on YOUR hosting account incorporating all content provided. The site will be based on the approved design layout(s) in PHASE 3. At this moment I implement all the functionalities that we have planned from PHASE 1, the discovery phase. The site will be coded so that the layout will work with all current desktop, laptop, tablet, android and Apple iPhone sizes and browsers. Once the development is up to my standards, I then put the website through a series of tests in all of the major current web browsers to ensure that it will work for you. I send the development link to you for review.

FINAL REVISIONS, TRAINING & LAUNCH

If you have any changes you would like done to the site, now is the time. I will re-test the site and fine tune anything where adjustment is needed. I feel it important to do a 30 minute – 1 hour training session with you over the phone on how to use the site. I walk you through step by step on how to use your new site and maintain it on your own. Once the site is approved, it is made live to the world!