There is no magic number that says how many logo concepts you should come up with for each client.  I make that decision on a case by case basis. For example, if a logo design calls for a custom detailed illustration for each concept then I keep it to the minimum of three initial concepts. Six is the maximum that I normally do because any more than that can be confusing to the client and can dilute the work. The magic range is 3-6 concepts.



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